Markets We Serve / Automotive

North American Luxury Automobile Distributor

Product: Geiger

About the Client

Exclusive importer, marketer and distributor of German automobiles in the United States. Headquartered in Atlanta, Georgia, the automobile distributor has approximately 350 North American locations.

Strategy

Looking for a new showroom brand image that would be recognized globally, the executives at the North American luxury automobile distributor chose to bring their European showroom model to the United States. Furthermore, the automobile distributor wanted to increase its product awareness and market share.

Results

APG Office Furnishings has become the single source provider for the automobile distributor and continues to administer its program from concept to execution. By managing the process, which includes design, installation, and customer satisfaction, the development of new locations has become seamless and has allowed the integrity of the program to stay intact for the automobile distributor.